The right words change everything.

Let's find yours.

I'm Genevieve, founder of inki. I take your ideas, your business, your half-written thoughts and turn them into content that actually connects.

You know you have something worth saying. You’re just not sure how to say it in a way that lands. That’s where I come in.

Learn more about inki

Clear, compelling writing that sounds like you.

I write blogs, newsletters, and website copy for founders, SMEs, and small businesses who understand that the right words are worth investing in. I bring a critical eye, a genuine love of the craft, and a slight obsession with making things as good as they can be.

Let's Talk
A person sitting with legs crossed, wearing black pants and a beige coat, holding a green notebook and gold pen. The person is seated on a carpeted floor near a wooden bench.
A woman sitting on a chair in a modern interior space, working on a laptop. The space features a brick wall with a welcoming sign, potted plants, and a minimalist sideboard with books and decorative items.

Here's where I can help

Content strategy

A strategy that makes sense for your business, works hard to deliver and actually feels doable.

Newsletter writing

Showing up consistently with something worth reading in a channel that you own.

Website copy

Clear, compelling and unmistakably you copy that drives conversion.

Blog writing

Building your credibility and your SEO, without it eating your time.

Email marketing & nurture flows

Emails that feel personal and move people to act.

See how it works
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Clients I’ve worked with

Sport, performance, lifestyle, and beyond

“Whatever it is, the way you tell your story online can make all the difference.”
— Rich Frost, CMO of Hytro
A man wearing a black cap with the logo 'The RT Academy' and a dark sports jacket, holding a rugby ball, appears to be coaching or instructing during an outdoor rugby training session.
“Genevieve doesn’t just write, she thinks strategically about what the content needs to do — and then she delivers it. Her newsletters have grown my audience and directly supported sales.”
— Ben John, aka The Rugby Trainer
A woman sitting on a wooden table in a modern office with large windows, smiling with city buildings in the background, surrounded by plants, with two mugs, a notebook, and a vintage typewriter on the table.
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source

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Got something you’re working on?

Tell me a bit about your goals, and let’s talk about how I can help.