I've spent my career doing one thing really well: taking something rough and making it land.

I started in marketing, spent time at Rolls-Royce working on graduate development and organisational strategy (which taught me more about how businesses actually think than I expected) and eventually found my way to where I was always meant to be.

I started inki in 2022, and have since worked with founders, SMEs, start-ups and local businesses who understand that the right words are worth investing in.

From website pages to newsletters, I shape every sentence so your audience feels seen, understood, and ready to act.

My approach is simple: listen first, write second, and fine-tune until it sounds like you at your best. If you believe the right words are worth getting right, let’s talk.

I've worked across sports performance, health and wellness, and lifestyle brands, and I'm always excited to bring that same thinking to founders and small businesses in other industries.